LemonJam's media blog (Mr Bush)

Mark: 21 Grade: E WWW: Good on the first two questions, housing a range of points. EBI: you need to revise some theory's better, especially genre. To include more quotes and examples in Q3. In Q1: I received 5 marks because I explained what I thought the narrative of the movie is about and I also talked about todorov's narrative theory. I also mentioned Propp's Seven spheres. In Q2: I only received 6 marks because I only extended my point to a basic level and didn't properly answer the question. In Q3: I received 3 marks . I think the reason why I only got 3 marks was because I didn't mention any genre theories and I didn't mention action or enigma codes or anything. In Q4:I received 6 marks which is really bad  considering its out of 20 marks. The reason why I got only 6 marks was because I didn't use any media terminology, I talked mostly about how the audience would feel instead of what the actual reading was. One potential point I missed out on Q

https://drive.google.com/file/d/1XFuscazp0NCymWSkuqQBZ09d-lqvEltA/view In my opinion, I think i'm a mainstreamer mainly because I eat food usually from outside and my parents have enough money to provide for me. I buy clothes online and usually spend around £100 online which is reasonably high. Since I am enrolled at greenford high school, most people at the school are mainstreamers and I don't think anyone in my year group are strugglers or heavily supported by the government. I usually buy a meal deal from tesco everyday for lunch. My parents can afford to buy a laptop, phone, tv, wifi, furniture for the family so I wouldn't think that would fit me into any other category except for mainstream.

1) Media consumption audit 2) Language: Reading an image - advert analyses  ( reading an image task: my own ) 3) Reception theory  ( reception theory: my own ) 4) Semiotics: icons, indexes and symbols 5) Genre: Factsheets and genre study questions 6) Narrative: Factsheet questions

Narrative is a vital concept for A Level Media. We look for narratives - stories - to make sense of media texts. Everything from film and television to news and adverts relies on narrative to help audiences understand the message.  There are  narrative patterns  and three key  narrative theories  we need to learn as part of our introduction to A Level Media. The notes as a reminder: Narrative patterns Linear Pattern :  progresses forward towards a resolution - Beginning, Middle and End. Multi-strand Narrative :  popular in broadcast TV (e.g. soaps) and film. Involves more than one narrative running parallel involving different characters and locations. Documentary narrative :  this may revolve round a central theme (e.g. troublesome neighbours) or group of people. Long-running TV series such as  Game of Thrones  or  Breaking Bad  have one major  overarching narrative and lots of mini-narratives. The overarching narrative runs over the series, the mini narrative may be r

Genre: notes Genres may be identified by the following: Narrative structures Plot Typical situations, characters and relationships Visual iconography Mise-en-scene: props, costumes, locations etc. Cinematography Ideology and themes Representations, values and ideologies Daniel  Chandler   suggests definitions of genre tend to be based on the notion that they constitute particular conventions of  content  (such as themes or settings - iconography) and/or  form  (including structure and style) which are shared by the texts which are regarded as belonging to them. Genre: institution and audience Tolson   (1996) suggests that genre “mediates between industry and audience”. Abercrombie   suggests that “television producers set out to exploit genre conventions... It... makes sound economic sense.”  Abercromie   adds: “Genres permit the creation and maintenance of a loyal audience which becomes used to seeing programmes within a genre.” Genres of order and integration Some theorists (in

My 3 favourite films from media awards: MRS POTATOHEAD: I enjoyed watching this short music video/film because the video showed a deeper meaning that the song was synonymous with. The music video also suited the lyrics of the song and the clip went accordingly. The clip that showed the acapella of the 4 girls singing was really interesting too as it made them seem like they were the person actually singing. EARTHQUAKE: I really liked this one because of the time and effort he put into making it. The video suited the lyrics of the song except for the part where I was in it because when we were recording it. he just asked me to do whatever and I didn't know how it ended up untill he showed me the video when his assignment was due. What I enjoyed the most was when I was recording him with the camera and he thought of a really good idea to move the camera in sync with his hand which makes him look like he was controlling the camera. The cinematics were really great too. CLI

Reception theory: Dominant reading: The dominant reading of this cover of lil pump's new song "gucci gang" is that it makes the audience envy lil pump and look up to him because he wears designer clothes and earns lots of money and it is used to promote himself and make him stand out from others. Negotiated reading: The negotiated reading is that people can see the reason why lil pump would say him and his friends are the "gucci gang" because he wants to flex on everyone but they would also see how everyone is focusing on his money and fame but no one is wondering about all the starving kids around the suburbs in less developed countries. Oppositional reading: The oppositional reading is that lil pump uses his money to promote himself and for him to live a luxurious life whilst that money could be sent to poverty ridden countries and help people get out of poverty instead of using all of his money on clothes/cars/etc.

Semiotics: icon, index, symbol notes An Icon has a physical resemblance to the signified, the thing being represented. A photograph is a good example as it certainly resembles whatever it depicts. An Index shows evidence of what’s being represented. A good example is using an image of smoke to indicate fire. A Symbol has no resemblance between the signifier and the signified. The connection between them must be culturally learned. Numbers and alphabets are good examples. Icons: Index: Symbol: Why are icons and indexes so important in media texts? icons and indexes are important in media texts because they let the audience understand what a picture means such as if there was a poster about computers, the audience would want to know the company and they wouldn't understand what the poster represents however if there was a microsoft icon at the left, bottom, right, wherever, they would understand that its a poster/advertisement from microsoft. To sum it

Reception theory: notes Studying media language means looking at the way in which the sign or text is interpreted and how the meaning comes across to the audience.  All media is thought to be polysemic in that it can be interpreted in different ways – it is not simply passively accepted by the audience. Stuart Hall introduced the idea of three different readings. Stuart Hall: reception theory Hall suggested there are three types of reading: Dominant, Preferred or Hegemonic Reading : what the producer/creator intends – the ‘natural’ reading Negotiated Reading : a middle ground between the producer’s intentions and the audience’s individual views Oppositional or ‘Counter-Hegemonic’ Reading : an alternative reading that is actively against the producer’s intentions. Reception Theory: Dominant Reading:  The dominant reading from the creator is to promote 50 cent's new single and to promote Reebok's brand by using 50 cent. The dominant reading is also